Instructor: Brian Kateman
Fulfills requirement: Case Study (CS) OR Tools (T)
Dates: Jan. 16, 23, 30, Feb. 6, 13 (Module 1, 5 sessions)
Time: 6:10 – 8:10 PM
Room location: Schermerhorn Extension 652
Course number: ENVB 0421 N
Call number: 83647
Entrepreneurial activity is a major source of innovation around the world. In this hands-on course you will learn how to create societal impact through environmental entrepreneurship. Environmental entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change that positively transforms the environment. You will be introduced to environmental entrepreneurial entities as well as several case studies of environmental entrepreneurship (e.g., Grist, TerraCycle, Memphis Meats) and guided through the process of establishing and promoting a for-profit or non-profit venture to address an environment issue. You will develop an entrepreneurial mindset and hone the skills you need either to develop a new enterprise with potential for growth and funding or to identify and pursue opportunities for growth within an existing organization. Rather than just learning theory or describing what to do, the focus will be on guiding you through the process of actually establishing a venture. Throughout the course, you will learn how to develop an idea for a new venture (e.g., a product, service, technology, organization, or campaign) that addresses an environmental challenge and how to lay the foundation to launch it. In addition to fundamentals of new venture financing and infrastructure, special attention will be placed on developing your relationship building, fundraising, marketing, public relations, and communications skills.
About the Instructor
Brian Kateman is cofounder and president of the Reducetarian Foundation, a non- profit organization dedicated to reducing animal product consumption in order to create a healthy, sustainable, and compassionate world. Brian is the editor of The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet (Penguin Random House, April 18, 2017) and the forthcoming The Reducetarian Cookbook (Hachette Book Group, Fall 2018). A TEDx speaker and leading expert on entrepreneurship and communications, he has appeared in dozens of media outlets including The Washington Post, Vox, National Geographic, The Atlantic, Forbes, Fast Company, Salon, Fox News, NPR and The Guardian.